2010 Recipient – Bruce Morrow
In April 2010, the award was presented to Cousin Brucie (Bruce Morrow) live on his Sirius XM radio show and broadcast to a national audience.
Morrow began his stateside career at New York Top 40 station WINS in 1959. In 1960, he moved to Miami for a brief stint before returning to the New York airwaves the following year on AM 770 powerhouse WABC, another Top 40 outlet. Morrow’s return to New York City came at the precise moment that rock and roll music was exploding across the Baby Boom demographic and Morrow found himself on the most powerful radio station on the East Coast at the onset of the so-called British Invasion. “Cousin Brucie” quickly became a legend on WABC’s teen-oriented evening shift in the 7 pm to 9 pm slot.
On August 23, 1966, he had the distinction of introducing the Beatles during their historic Shea Stadium concert. Morrow also had a close relationship with Elvis Presley, who called him at home on a regular basis. He has also been instrumental in starting the careers of a significant number of major broadcasters. He served at WABC for 13 years and 4,014 broadcasts until August 1974, when he jumped to rival station WNBC; after three years there, he left the airwaves to become the co-owner of the Sillerman Morrow group of stations.
When Cruisin’ America ended its run in December 1992, Morrow continued hosting locally a show called Cruising with the Cuz Monday evenings until the end of 1993. In 2005 Morrow signed a multi-year deal to host oldies programming and a weekly talk show on Sirius Satellite Radio, where he remains today. Morrow was inducted into the Radio Hall of Fame in 1988.
Morrow was awarded the 2010 ‘Bravery In Radio’ Award for his many years of creative, inspirational programming and his lifelong commitment to the medium of radio. The award also received significant attention by Howard Stern who talked about the award on his morning show the day before. “This made the presentation electric – knowing that Howard Stern had brought a lot of people’s attention to the award and that people knew that we were giving it to Cousin Brucie.” – Rob Quicke.
Hear the moment of the award presentation: