dassinger“In 2009, Rob Quicke, General Manager of WPSC 88.7 FM addressed the hands-on public relations and marketing class I teach yearly under the auspices of the Music Dept. The radio station had gone through an overhaul and it became WP 88.7 Brave New Radio. Things had changed with the times and so had WP 88.7 FM.

How does a college station join the ranks and communicate its very existence? Funds were little and aside from a new logo, WP 88.7 was a best-kept secret. My class accepted the challenge and developed a marketing and public relations campaign to give the station not only credibility, but a distinct awareness.

The class proposed the following: (1) create a radio award and (2) establish a yearly fund-raising event to help the station supplement its budget,  The Brave-athon. Out of that proposal, The Bravery In Radio Award was created and I assisted by contacting music legend/inventor/recording artist/Grammy winner and now  New Jersey Hall Of Fame inductee, Les Paul.

Les accepted the award and insisted that Rob Quicke present him the award at one of his Iridium sold out concerts. Sadly, Les died months later but his acceptance helped launch the whole project. Now, in 2010, the award now is earmarked to be presented to radio legend Bruce Morrow to thank him for his pioneering radio efforts over the last 50 years.

This year’s class has been working to help promote the award and the Brave-athon itself. They were able to lock in the award presentation which will take place live on Bruce Morrow’s national satellite radio show on Sirius XM.

The rest is history….”

George Dassinger, April 2010

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